The sales department here at Creative Conners was researching regional theatres and we discovered an interesting metric: Of the 75 theatres listed on the LORT website, 36 are rocking Creative Conners gear for a market penetration rate of 48%. Not bad for a small manufacturing company in Rhode Island. The market penetration might be the result of Gareth’s experiences at The Old Globe and The Alley Theatre, figuring out exactly what a regional theatre automation system should be.
If we can sell to two more LORT theatres (might happen this month!), we can say that more than half the regional theatres in the US have Creative Conners automation. That would be cool.