Creative Conners Business

Crazy Eddie’s Bargain Automation

One of my New Year’s resolutions is to do a better job marketing our products. Five and a half years ago I was much more aggressive about sending out brochures and postcards regularly. Of course, back then we weren’t really making any sales so I had plenty of time on my hands to focus  on marketing.

Those efforts slowed to a trickle as production demands grew. Last year we sent out a  single mailing in January and then nothing else.  I think it’s dangerous to get complacent about growing our customer base.

As an experiment, we are going  to send out a direct mailing once a month for the entire year  and track the resulting interest and sales to determine how much our marketing efforts are worth. To liven up the experience, we’re rolling out 3  promotions during the course of  the year that will  be announced on postcards and  on  our site. So get ready, it’s going to be a fun year!